From Jan 1, 2013, SEBI has mandated that every Mutual Fund has to come under two options – a 'Regular Plan’ and 'Direct Plan'. They are the same scheme, run by the same fund managers investing in the same stocks and bonds, but with two differences.
You can invest in direct plans of mutual funds in 3 ways :
Walk upto the closest Mutual Fund office in your town – but it is time consuming.
Create login account in each AMC website and invest directly. The downside is that if you invest in multiple AMCs it's very hard to keep a track of your portfolio and also – a few more passwords!